News and features archive

Lukach's Latest Article on Social Media Asks "Who Cares?"

Mount Laurel, NJ - September 1, 2009 - The latest article on social media by AKCG vice president Chris Lukach addresses the inevitable question: "Who Cares." "One Man's Tweet is Another Man's Treasure" was published in the September/October 2009 issue of Ad News magazine.

Check out Chris's prior articles as well:

February 2009 - Facing the Facebook Revolution

January 2008 - Communicating in a Wiki World

July 2007 - Social Media - The Fewer, The Higher

See also Anne Klein's March 2009 article, "Crisis Communications - New Challenges in a New Era," which notes that technology has drastically reduced the amount of time we have to respond to a crisis.

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Anne Klein Communications Group, LLC is a national public relations and marketing communications firm based in the Philadelphia region. AKCG is the exclusive Philadelphia-area member of Pinnacle Worldwide, an international network of independent public relations firms with offices in major cities across the United States and worldwide.