ALLIANCE Member Case Histories
Community Fundraising for Public Art
Member: Susan Baltake
Client: H.A.T.C.H. (Haddonfield Acts to Create Hadrosaurus foulkii) - Haddonfield, N.J.
Challenge: Privately raise $100,000 within one year to finance a life-size bronze sculpture of the dinosaur Hadrosaurus foulkii, whose skeleton was the first discovered in the world, in Southern New Jersey, along with related site improvements.
Strategy: Developed fundraising plan, tools and sponsorship benefits. Created Finance Committee and provided turnkey fundraising packages to solicit contributions from local individuals and corporation. Supported program through aggressive and personal public relations outreach to key media.
Results: On track to meet goal, with more than $50,000 raised to date and an additional $15,000 in commitments, including several private and public grants. Generated publicity in major print and broadcast media, including the Philadelphia Inquirer and the New York Times.